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Vegas Grandmother Casino Gets Face-Lift.
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2005-08-14
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For nearly five years, Caesars Palace has operated even during its reconstruction phase. During the construction, the inside, and outside were remodeled for a current and up to date shape. This weekend was the unveiling of that hard work.
Those former walls fell when Harrah's Entertainment Inc. revealed the New Caesar Palace's 949-room hotel. The Augustus hotel tower is located on the corner of Flamingo Road and Las Vegas Boulevard. The tower includes a 24-hour cafe, two stores, a VIP lounge and three wedding chapels, to the previous one. This whole reconstruction came after the previous owners in 2003 made the 4,100-seat Colosseum Theater.
Since then the property has added their own new convention area, and a hotel spa. The restaurants will have two celebrity-chef restaurants and an additional casino space with a bar. Guy Savoy restaurant, by the three-star Michelin chef with an eatery in Paris will open in several months in the Augustus tower. There will also be plans for additional stores and a nightclub. Currently new games are also underway. There will be a new poker room and other table games. Harrah's alone has hired 600 people to staff the new tower.
The $289 million tower will give Caesar�s Palace about 40%more rooms, to compete with Wynn, and the Bellagio. The upgrade comes during Harrah's purchase of Caesars Entertainment in June. They are hoping to eventually have something for everyone, and not just for their high-rollers, the majority of their business.
Rooms in the new tower consist of 874 suites. The rooms have an ultramodern look with dark woods, cream-colored carpets and diverse art. There are a few remaining pieces to Caesars' Roman-themed past, including silken robes embroidered with busts of Caesar and framed art of Roman statues. All the suites feature plasma screen televisions in bathrooms, bedrooms and room lounges. Voice-over-Internet service is available for worldwide phone calls as well as high-speed Internet.
The lobby will feature a VIP valet entrance from Flamingo Road. In the lobby there will be the 24-hour cafe and store. Analysis says that many gamble where they stay, so Caesars is trying to make the hotel wonderful for people to stay and gamble. This reconstruction, in all is aspects, will be something to compete with.
In the year following Caesars' previous hotel tower expansion in 1997, gambling volume grew 2% from the previous year. Since the major expansion, the 2% will be a thing of the past. Caesars is now ready to compete with its younger casino hotels.
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(By Andrea)
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