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Nevada - changing concept
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2004-01-06
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Nevada's reputation is not as it seems to the entire world.
Nevada has changed greatly in the past few years and it is about to change much more as apart of a new vision dictated by the government and applied by it's advertising agency all across the country.
The concept is expressed through the new slogans and mega-signs in the roads and broadcasted in the T.V networks from coast to coast, saying: "In Nevada, all roads lead to adventure, but you still need a guide."
The main goal of the entire campaign is to break the reputation of Nevada as a place which is all full of casinos and which is totally disconnected of the other districts in the state and it is all about money, money, money�
Well, now the government comes and says: no, we are not all about money. Our country is full of rivers, hikers, kayakers, fishing holes, off-road motor sports, skiing and camping, we are a free, natural country and we want you to come and visit and not only visit to gamble.
So Nevada is now asking you to look at it from a different point of view�Would you do it?
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(By Liat)
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