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Caesars Entertainment has a new name 2004-01-06
The Atlantic City casino employees are very upset-and nobody can blame them. Park Place Entertainment have said goodbye to their employer and say hello to Caesars Entertainment. "From now on, 15,000 will be working for the latest. The company, which holds the name of Caesars Entertainment is considered to be one of the biggest and well-known brand across the universe. Changing it's name is only a name change while nothing else has changed accept for it in a comparison to last time when the company has changed the ownership structure from the way it used to be from Bally Manufacturing to Bally Entertainment (1994) to Hilton Hotels (1996) to Park Place Entertainment (1998)."their spokesman said. They just happen to like changes… "…At the moment the company owns the Bally's, Flamingo, Grand, Hilton and Paris gaming brands, the Caesars name is at the fore of its expansion efforts. Planned casinos in southern California, metro Chicago and Minnesota would hold the Caesars brand, and its biggest expansion plans in Atlantic City and Las Vegas are at the Caesars casinos…"
(By Liat)